Mindvalley
2024
A cross-platform Search that improved program enrollment +4%
I led the redesign of Mindvalley’s search experience across mobile and web, helping unify how users discover programs, meditations, and series in one place. What started as a fix for user frustration became a foundation for smarter, personalized discovery.
Role
Leading the redesign
Platform
Web
iOS
Android
Timeline
4 months
Team
Senior Product Designer (Me)
PM & EM
6 Developers
Impact
+4%
Overall Search-driven enrollment
+2%
First-day enrollment via Search on mobile apps
39%
Fewer "no results" searches
Research findings
After diving deep into what users search for, categorizing all the data and doing some rounds of user interviews I've found out that
17%
queries yielded no results
38%
searches were for programs
24%
searches were terms
Users had a hard time navigating search on the app since it was isolated and only accessible from the respective tabs.
Identified issues
Fragmented user experience across platforms
Users face inconsistent search functionality between web and mobile, with meditations only searchable on mobile, series results only available on web and varied results for programs across the platforms.
Poor search discoverability and usability
The search functionality is hard to find and use, with users struggling to locate search options and nearly half of users giving up immediately after their first failed search. The previous implementation lacks basic UX patterns like prominent search placement, clear scoping indicators, and intuitive result organization.
Inadequate search intelligence
The search system fails to handle common user behavior like number vs. word variations ("6" vs "six"), similar terms ("becoming extraordinary" vs "be extraordinary"), and lacks semantic understanding. Users can't find content they know exists due to rigid keyword matching, leading to frustration and platform abandonment.
Quick win
While working through the designs I asked devs to add search on the main tab to allow users to search for programs.
Later to expand to multiple content types.
First iteration
Since our content is often branded and users search by terms or topics, I proposed using semantic search to surface the most relevant content within a combined quick search result that’s sorted by relevancy.
EM mentions that for now we can’t display mixed results in quick search and search for lessons due to technical constraints.
Next iteration
With the newly presented technical constraints we’ve readjusted the designs accordingly, until we have the ability to display mixed search results within the quick search.
